The Lunatic Fringe Problem - Or how to save Dean Ambrose

Being a Dean Ambrose-fan is not easy recently. Being shoved from the Main Event-scene in 2015 into the midcard again with the Intercontinental Championship, from a WWE Network-special for the WWE Championship right into the depths of the midcard and a quite weird feud against Chris Jericho, Ambrose had it all.



Dean Ambrose is a special kind of wrestler. Coming from the Indie-circuit and more specific the deathmatch-kind of Indies, Ambrose aka Jon Moxley made a name for himself and drew attention due his quite unique way to talk and behave in the ring. One of a kind, maybe even one in a million, Ambrose is money if you book him right.


Picture Property CZW, taken from dean-ambrose.net


So after development in FCW with a great series of matches against Seth Rollins and a few dark matches for NXT, Ambrose made an impact as part of The Shield, probably one of the most powerful factions in WWE-history. Yet, only Roman Reigns and Seth Rollins made it to the top as singles-wrestler and this left Ambrose behind in the midcard. Quite sad cause that man would make a great champ. And there are good reasons WWE desperately needs to push him.


His merchandise sells greatly, he is advertised for live tours as one of the top stars, does lots of signings, etc. If WWE wants to see something, put Ambrose's face on it, success guaranteed. He is a hard worker and people love him, yet WWE doesn't pull the trigger on him with becoming WWE Champion, heck, they don't even put him in the proper title picture which is frustrating cause his former Shield-partners already were and are WWE Champion. And with that, the internet community gets more angry and - honestly - pretty annoyed every week.


No muscles, No chance?


But what is it that the Lunatic Fringe can't get his foot into the title-scene? Well, if you ask Vince McMahon, he probably says Ambrose hasn't the look of a champion. Ambrose is not a huge-built bloke like Roman Reigns, John Cena or Hulk Hogan Vince has a fetish for, he is quite a normal-built guy from the street people can identify with - like Steve Austin. A worker who is against the system. Potential-alert right there.

Also, the guy can talk. Unlike others who are champion right now. Go figure. It's a lot about the looks. If Dean opens his mouth, people listen, others get booed out of the building while repeating the same line over again and again at every show. A few champions throughout the years weren't that good on the mic which is one of the most important factors being a champion, but they at least had charisma. Ambrose has both.


Ambrose is a babyface right now, but he does his best work probably as a heel, a role he would prefer himself too. His promos back in the Shield-days and the Indies were tremendous and actually it's time he unloads someday soon and WWE lets him play out all of the potential that is still held back by giving him a potted plant for example and portray him as the loser everybody loves. It feels like an "Al Snow 2.0"-effect, a guy people like but simply can't break through.


Picture Property WWE, taken from dean-ambrose.net


It's time Ambrose starts to get pissed, forcing himself into the title-picture by winning the Money in the Bank-match next month or go against Reigns or Rollins in a former Shield-brothers Triple Threat at Summerslam - which he won't win, but at least he has some important matches and even more importantly for the booking afterwards - does not dissapear into the midcard again.


Unleashing the Mox


If you look for old promos on the internet you will agree that Ambrose has the potential of being a top heel and the guy for the rougher kind of matches, unlike the Wrestlemania-match against Brock Lesnar which was another bummer, yet it's not Ambrose to blame who wanted to make the match more hardcore but got denied by the writers. This could've and also should've been the rise of Ambrose and I am pretty sure he knew that himself, willing to go for a real Street Fight as advertised.


Dean is a decent wrestler, not the most technical guy ever but he does not even need to cause he's the brawer-kind of guy anyway, yet able to deliver great matches as he did against Kevin Owens (Royal Rumble 2016), HHH (Roadblock 2016) and Seth Rollins (MitB 2015 and RAW, August 18th, 2014) for example. He is main-event material without a doubt but highly underused and maybe also underrated by WWE Officials.


What a huge pop it could've been if Ambrose won the Royal Rumble this year? With him standing against Triple H and being able to eliminate him would get him over big time, but another wasted opportunity, like so often, but PPV-wins are mostl likely not happen anyway except a few of them. Poor guy.


His latest feud (which hopefully found it's end by now) against Chris Jericho was another downer in the already scratched run of Ambrose in 2016. Sure, feuds don't need to be about titles all the time, but fighting over a potted plant and Bling Bling-jackets aren't a big win either. There would've been so much more potential in it, maybe a "Rich vs. Poor"-storyline with Jericho bragging about his accolades and wins all over the world and coming from a well-off family while Ambrose had a quite rough childhood and youth surrounded by drugs, public housing and wrestling was the only way out for him. So that would be enough material for Jericho bad-mouthing Ambrose as "only an Indie-wrestler who is worthless anyway cause the Indies mean nothing and so does Dean and don't belong into the WWE cause poor kids do not deserve better".


In times like this, somtimes it feels like WWE does not know what to do with Ambrose, even though the community knows exactly what they would do: Get him into the Main Event title picture cause otherwise the time of Ambrose ends earlier than we all expected. But a recent promo probably hints a turn, going from the funny guy that always loses to a serious, focused and pissed Dean Ambrose who is not willing to be ignored anymore...


#turnAmbroseHeel

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